Café Palms
2025
Branding
Coffee City is a fictional café brand concept created to explore branding and packaging design. I developed the logo and a series of illustrations as part of the visual identity system. Inspired by my home in Los Angeles, I incorporated palm trees and reimagined coffee beans as islands to create a playful, relaxed logo that reflects the spirit of the city.
Logo
I incorporated a coffee bean to intuitively represent the café brand, combined with a palm tree to symbolize Southern California. The design aims to convey a playful yet chill aesthetic, capturing the laid-back vibe of SoCal.
Color
The color palette captures the vibrant essence of Southern California.
Warm oranges evoke sun-drenched afternoons, while cool blues reflect the open sky and ocean breeze.
