First Choice Health is a provider-owned healthcare organization that connects employers and providers through integrated health plans, custom networks (PPO/CIN), and EAP services—delivering coordinated medical and behavioral care across the Northwest and beyond.

I partnered with the team on a full brand refresh, redefining the visual language while preserving the existing logo. This included developing a refined brand system and guidelines, and translating it into marketing and communication materials such as presentations, brochures, flyers, and documentation, bringing clarity, consistency, and confidence to the brand.