Hana Card’s Young Premium card was designed to visually express the value the card provides throughout the flow of a day.

The project consists of three cards, each representing morning, afternoon, and evening, symbolizing continuous lifestyle benefits throughout the day.

Targeting a younger generation, the design features a minimal layout and subtle gradient tones to convey a sophisticated and modern brand image. The illustrations were intentionally designed to slightly extend beyond the card edges, visually expressing how the card’s benefits expand beyond everyday boundaries.

The concept proposes Hana Card not just as a payment method, but as a lifestyle brand that accompanies users through their daily experiences.

(Concept design project, not produced commercially)