First Choice Health
2025
Event Design
Illustration & Editorial design
This project was created for a company event inspired by the glamour of Old Hollywood.
Drawing inspiration from the bold geometry, typography, and luxurious aesthetic of
the Art Deco movement, I developed a visual identity that captured the elegance of Hollywood's golden age. A refined palette of black, burgundy, and gold reinforced the sophisticated atmosphere throughout the event materials.
I was responsible for the entire creative process, from the initial concept and illustration development to final production and print proofing, ensuring consistency and quality across all deliverables.
The party’s theme was 'Old Hollywood.'
While the marketing team envisioned a glamorous and luxurious event, my goal was to balance that elegance with a warm and welcoming atmosphere that felt appropriate for a corporate celebration.
To capture the signature aesthetic of the era, I incorporated bold geometric patterns, elegant typography, and symmetrical compositions inspired by Art Deco.
To balance the luxurious style with a more welcoming atmosphere, I created custom illustrations that added warmth and personality throughout the event.
