NetApp
2023
Visual effect
NetApp is an American data infrastructure company that provides unified data storage, integrated data services, and cloud operations solutions. I developed the style frames, graphic elements, and animations for a Thought Leadership video highlighting the executive's perspective on organizational excellence and leadership.
Visual Key
The central visual element was the 'Square' shape, derived directly
from the NetApp logo. This foundational geometric form was utilized
as the primary visual key throughout the entire video.
Unification
Establishment
Simplification
End Card Animation
The final end card animation was specifically designed to represent NetApp's 'Unifying Power' or 'Cohesive Strength'. I created a motion sequence where various square patterns dynamically spread out and then powerfully converge back into the final NetApp logo. This visual mechanism symbolizes the comprehensiveness and concentration of NetApp's integrated solutions.